DVSA Case Study
Project Overview:
Duwamish Valley Sustainability Association (DVSA) is an environmental nonprofit that provides free environmental education programs for youth and empowers local residents for equitable economic growth.
They came to me in need of a strategic community methodology for new project development, as well as help establishing a brand identity and other communications assets.
Main Objectives
Goal setting and alignment with organizational staff
Research to identify key concepts, principles, and frameworks and create a roadmap for building out internal strategy
Lead a group of college interns and guide internal strategy meetings to co-design a participatory community engagement strategy rooted in principles of environmental justice and intersectionality
Review each step with internal staff, incorporate feedback, and iterate as needed
Outcome
After 6+ months of dedicated co-design, DVSA was equipped with an agile community engagement methodology, grounded in intersectional principles and models, to meaningfully involve community stakeholders in the development of new projects and programs.
Additional Content Deliverables
Content strategy guide to inform on stakeholder personas, branding, content categories, analytics, and best practices
Instagram profile launched and managed
Community-sourced logo contest coordination, resulting in new brand identity
Content calendar for planning and managing future content
Script writing for a youth-narrated animated video series on the history of a local Superfund site and the EPA’s ROD cleanup plan
Featured Services for this Project
Content Strategy: organizational voice & tone, key messaging, content best practices, and logo design coordination
Social Media Content Creation
Content Calendar Creation & Management
Creative Science Writing
Script Writing