Long Form Content
I create strategy-based, compelling content that provides valuable and educational information for readers, builds brand awareness and loyalty, and motivates action.
Is Your Website Out of Date?
5 Common Accessibility Mistakes and How to Fix Them
5 Signs Biologicals are the Future of Agriculture
2023 Farm Bill: What Farmers Need to Know
5 Visible Signs Your Agricultural Biologicals Are Working
How regenerative agriculture creates lasting benefits for people and planet
How Third-Party Companies Verify Carbon Farming Programs
How Soil Microbes Strengthen the Vascular Systems of Young Citrus Trees
What Are Soil Microbes?
Carbon Farming & Your Bottom Line
Soil Sampling: Understanding its Importance & Methods
Adding Plant Love to Your Daily Work Routine
Content Strategy & Marketing
I help organizations develop an effective long-term content strategy that supports user needs and advances business goals.
Case Study: Website Redesign for MetalMark
MetalMark is an innovative startup with groundbreaking air-cleaning technology that hired me to lead content strategy and content creation for their website redesign.
I worked closely with the MetalMark team to:
Unearth their editorial brand, voice, and tone
Establish website goals and execution strategy
Optimize website IA and content design for their conversion goals
Synthesize critical data and research into approachable insights and information for the average reader
Craft website content that highlights their key differentiators in the market and the science behind their groundbreaking technology
Case Study: Content Strategy and Copywriting for Locus Agriculture
Locus Agriculture makes microbial-based biologicals that are formulated to increase carbon sequestration and the long-term storage of soil carbon. They also have a carbon farming program that pays farmers for on-farm carbon sequestration.
I worked with Locus Agriculture to:
Plan and create content for the website, blogs, e-newsletter, email campaigns, press releases, and other marketing and sales collateral
Write and edit website landing page copy for their website redesign (launched Fall 2023)
Collaborate cross-functionally with science, carbon farming, sales, and marketing teams to plan and produce valuable and scientifically-sound content
Ideate for and own updates to the monthly and quarterly content calendar
Interview and share farmer stories in their Farmer Spotlight series
Case Study: Nurturing Email Sequence for Neutral
Carbon offset provider, Neutral, hired me to create a lead nurturing email sequence for prospective customers.
I designed this automation sequence to:
Educate leads along their path to purchasing carbon offsets
Address any questions or objections they might have
Establish Neutral’s authority and credibility in the industry
Make Neutral the go-to provider when they’re ready to buy
Case Study: Content Strategy & Branding for Duwamish Valley Sustainability Association (DVSA)
Duwamish Valley Sustainability Association is a startup environmental nonprofit that hired me to direct their content and engagement strategy.
I worked with DVSA to:
Design an internal methodology for developing new projects
Rebrand their organization with a new logo, color palette, and editorial voice
Launch their Instagram platform, create and post content, and build their following and digital community
Create a long-term content strategy & management plan
“Working with Jacqueline was an absolute pleasure. She was absolutely vital to our content strategy's success, and I would highly recommend her to anyone looking for a content strategist.”
— Anna Marie Murphy, Marketing Manager, Locus Agriculture
Farm Capital Campaign Copy
Sharing powerful origin stories to raise funding for regenerative farmers across the U.S.
The Farm on Central
Studio Hill Farm
Economic Development Greater East
Canyon Creek Mushrooms
Helping Hand Farm
Williams Vegetable Farm
Bell's Farm
Storey Family Farm
Creative Shepherd Farm
Museum Exhibition Copy
Wing Luke Museum in Seattle, WA
Connecting the history of the environmental justice movement around the world with the efforts of frontline leaders in the Puget Sound region.
Top Performing Social Posts
I create user-centered social media content that enhances the value of my clients’ platforms.
