ElectroSep Case Study
Project Overview:
ElectroSep is a leading global chemical engineering technology and service company, specializing in amine reclamation technology.
With steady growth and one the strongest reputations in the industry, ElectroSep was ready to update their branding and website to increase global awareness of their services. They hired me to lead content strategy and development for the website redesign project, in addition to the creation of other marketing assets.
Main Objectives
Audit existing website and conduct a competitive analysis to establish information architecture and navigation flow based on industry standards and user expectations.
Map out flow of information and content on new site in wireframes to inform development.
Draft copy for all landing pages, highlighting company UVPs, key messaging and differentiators, and clear benefits of technical services.
Provide direction and feedback to design and development teams for creation of a new logo package and website design and functionality.
Results
In collaboration with company executives, a project manager, designer, and development team, we successfully built a beautiful website that highlights key differentiators and the many benefits of partnering with ElectroSep.
Some website highlights
Simple menu navigation that is intuitive and clean.
A homepage that leads with value and clarity, is quick to scan, and links out to all main landing pages.
Balanced landing pages that provide just enough technical information for ElectroSep’s informed industry customer, without giving away proprietary information.
Featured Services for this Project
Brand Strategy: Brand positioning, voice & tone, core value propositions and key messaging
Content Marketing & Strategy: Content audit, competitive analysis, ICP report, IA development, content mapping, copywriting
Science and Technical Writing